Books by Morning Lee
A six-step method drawn from thirty years of starting companies — and an English translation of a 2,200-year-old Chinese classic on leadership.
The books
Build a Business, Make Money, and Get Rich with Zero Risk
Most books about starting a company quietly assume you can afford to fail. This one assumes you can't. The PRISMs method is six steps for taking an idea to a running business while keeping the downside small enough to survive — illustrated throughout with case studies from Amazon, Tesla and Starbucks.
An English translation of 素書 (Su Shu) — Huang Shi Gong, 292–195 BC
In the last violent years of the Qin dynasty, a young man named Zhang Liang met an old stranger on the Yi Bridge. The old man handed him a book. Zhang Liang went on to become the strategist behind the founding of the Han dynasty — and for two thousand years Chinese readers have argued about what was in that book.
This is that book, translated into English by Morning Lee, with the classical principles set against the problems a modern leader actually faces.
Readers
A must-read for anyone considering entrepreneurship but feeling overwhelmed by doubts and risks. Unlike other books, it focuses on minimizing financial and personal risks while maximizing clarity and purpose. A perfect guide for turning dreams into reality without gambling your future.
Harry Y.Morning Lee's experience, knowledge and passion shines through on the pages of his new book. It is a valuable resource for anyone on the path of business and wealth building.
Kevin O'NeillThe book provided a lot of insights to the how one builds a successful startup. I highly recommend anyone in similar position to give it a read.
ToricAll reader reviews on Amazon →
The PRISMs Method offers a simple, step-by-step guide to tackle entrepreneurship with confidence. The advice is easy and practical, the examples relatable, and the strategies proven. What I loved most was the focus on building a solid foundation before scaling — a step often overlooked in other business books.Wendy Kwok — RE/MAX Associate Broker
About the author
I started my first business in 1996, selling computer parts and refurbished PCs while I was still at university. Since then I've run a moving company, started in 2006, and a logistics company, started in 2010 — that one was the most successful of them. Along the way there was also a furniture store, a courier service, a cleaning company, and a jade business.
I wrote Risk Free Startup Success because almost every book on starting a company is written for someone who can afford to lose. I never could, and most people can't. The method in it is the one I actually used.
Today I work as a licensed mortgage broker and Realtor in Vancouver. That side of my work lives at morninglee.ca.
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