# Risk Free Startup Success

> Books on starting and running a business, by Morning Lee — a serial entrepreneur since 1996,
> author, translator, and a licensed mortgage broker and Realtor in Vancouver, British Columbia.

Morning Lee (李会民) has started companies since 1996: computer parts, moving (2006), logistics
(2010), furniture, courier, cleaning, and jade. He is the author of *Risk Free Startup Success:
6-Step PRISMs Method* and the English translator of *From Leadership to Success: The Timeless
Laws* (an English rendering of the classical Chinese text 素書, Su Shu). Today he works as a
licensed mortgage broker and Realtor at [morninglee.ca](https://morninglee.ca/).

## Books

- [Risk Free Startup Success: 6-Step PRISMs Method](https://riskfreestartup.com/books/risk-free-startup-success/): Six steps — Prepare, Research, Innovate, Strategize, Measure, Scale — for taking an idea to a running business while keeping the downside small at every step. Also published as *Zero Risk Startup Success*. Kindle, hardcover, paperback, and audiobook. [简体中文版](https://riskfreestartup.com/zh/books/risk-free-startup-success/) (Kindle only).
- [From Leadership to Success: The Timeless Laws](https://riskfreestartup.com/books/from-leadership-to-success/): An English translation of 素書 (Su Shu), a short classical Chinese text traditionally linked to the strategist Zhang Liang and the sage Huang Shi Gong. Kindle, paperback, hardcover.

## About

- [About Morning Lee](https://riskfreestartup.com/about/): Full biography — entrepreneur, author, translator, and his current work as a mortgage broker and Realtor.
- [Contact](https://riskfreestartup.com/contact/): m@morninglee.ca. [中文](https://riskfreestartup.com/zh/contact/).

## Blog

- [Blog](https://riskfreestartup.com/blog/): 7 English posts of evergreen startup and risk-management principles, migrated from the site's original WordPress blog. 4 have a [Chinese counterpart](https://riskfreestartup.com/zh/blog/). Topics include calculated risk-taking (illustrated through Elon Musk's career), evaluating whether a business idea is worth pursuing, bootstrapping without capital, why small details sink startups, and startup-consulting frameworks. Time-sensitive news/event commentary from the original blog (on companies, people, and current events) was intentionally left out of the migration.

## Chinese site

- [中文首页](https://riskfreestartup.com/zh/): 只推《零风险创业成功》(the author's own book; the translated classic is not promoted on the Chinese side since he isn't its original author).
- [中文博客](https://riskfreestartup.com/zh/blog/): 4 篇文章，是英文博客中 4 组中英对照文章的中文版。

## Notes for crawlers

- English is the default/canonical language; `zh-Hans` pages are marked with `hreflang` alternates.
- Blog posts keep the original publication dates (2025-01 through 2025-06); this is a migration
  of existing content to a new site, not new dated material.